years building and scaling growth
Fractional CMO · Interim Leader · Advisor
I help companies build growth engines that scale.
Maybe you’re building a real growth engine for the first time. Maybe the one you have is straining as you scale, what used to work is delivering less every quarter, or your marketing leader just left. I’ve spent 20+ years inside exactly those moments, from $1M startups to Amazon Prime.
In all of those moments, my work starts the same way: asking a lot of questions. Growth problems rarely live in one channel or one team, so I look across the whole business for what’s actually in the way. Then I fix it with the team.
Across early-stage startups, late-stage ventures, PE-backed companies, public businesses, and Fortune 100 brands, here’s what the work adds up to.
Career impact
$1B+
Experience
20+
Team builder
100+
Company range
$1M to $100B+
in measurable business impact
See the results
marketers, product leaders, designers, analysts, and engineers hired
annual revenue of the companies I’ve worked with
Business models
B2BB2B2CDTC
Digital health · Marketplaces · Consumer technology · Subscription products · SaaS
Selected experience
Experience across company stages, industries, and business models.
I’ve worked with startups, companies more than 50 years old, and global brands as an in-house marketing executive, fractional CMO, growth marketing advisor, and interim marketing leader.
In-house leadership
Amazon · WordPress.com · Pelago Health · Twin Health · Microsoft · Moz · Porch
Fractional, interim, and advisory work
Spring Health · Marathon Health · Ayble Health · Radiant Graph · Skyscanner · Google · Ripl
Client work through O3 and O3XO
Caron · Interplay Learning · Mastercam · Baltimore Aircoil
When companies bring me in
Four situations where experienced growth leadership makes the biggest difference.
Build
You have a strong product and early traction, but growth still depends on a few people, a few channels, or a lot of improvising.
I turn that momentum into a repeatable engine with clear priorities, the right capabilities, and, if needed, a team that can run it.
Pelago Health · VP, Growth Marketing
3× year-over-year growth in members and revenue after I built Pelago’s first member growth engine.
Read the full caseAlso: Ayble Health · O3XO · Radiant Graph
Scale
Growth is working, but the system behind it is starting to strain as the business adds customers, channels, markets, or complexity.
I strengthen the engine without burying the team in process or losing what made it work in the first place.
Amazon Prime · Global Business Leader, Prime Acquisition
10M net-new memberships after I led the launch of Monthly Prime globally (10x the original target).
Read the full caseAlso: Google · Skyscanner · Porch
Reset
The team is working hard, but the playbook that got you here is delivering less. Channels are getting more expensive, the economics have changed, or nobody can agree on what is actually working.
I find what changed, cut work that no longer earns its place, and rebuild the parts of the growth system that are holding the business back.
WordPress.com · VP, Growth Product & Marketing
4× conversion growth while reducing CPA by 50% after replacing blanket discounting with propensity-based incentives.
Read the full caseAlso: Ripl
Lead through transition
Your marketing leader has left, the last hire didn’t stick, or the business cannot afford to lose momentum while it decides what comes next.
I keep the work moving, figure out what the company actually needs from the role, and make sure whoever comes next inherits a stronger function and a clearer mandate. Sometimes that next person is a full-time CMO. Sometimes it turns out you don’t need one yet.
Spring Health · Interim VP, Member Growth Marketing
$50M+ in annual revenue driven by growth strategies my team and I executed during a planned seven-month leadership transition.
Read the full caseAlso: Twin Health · Marathon Health
If any of these situations look familiar, let’s connect.
Let’s talkMy point of view
Growth belongs to the whole company.
Growth is not a marketing target. It is a company target. Marketing has a big role to play, but it cannot fix a product people do not want, a sales process that breaks down, an onboarding experience that loses customers, or economics that do not work. Every team shapes growth, whether they call it that or not.
When growth slows, blaming marketing usually sends the team after symptoms. And the real cause is rarely one dramatic thing. It’s usually a handful of smaller problems feeding each other. I look across the business to find the real constraints, then help the team fix them.
Growth
Marketing
Sales
CustomerSuccess Product Engineering Finance Operations Data
The difference
Why work with me and not another marketing leader?
A fractional or interim engagement is not a lighter version of the full-time job. You may only need part of my time. You should still get full ownership of the problem, plus fresh eyes on the things people inside the business have learned to work around.
I dig into the whole business before I prescribe anything, because the metric that’s hurting is rarely the thing that’s broken. Then I build the fix with your team instead of leaving a deck behind.
There’s also a technical depth to my work that most marketing leaders rent from an agency or a data team. I’ve spent more than a decade building propensity models and predictive targeting myself, at Amazon Prime, WordPress.com, and in digital health. And I’ve done this work everywhere from $1M startups to $100B+ giants, so there’s a good chance I’ve seen some version of your problem before.
Three of the companies that brought me in on a fractional or interim basis ended up offering me the full-time job. I think that says as much about how I work with teams as it does about the results.
How I work
Understand first. Then move fast.
Ways to work together
The right kind of help depends on what your business needs now.
Fractional CMO & interim leadership
An experienced leader in the seat. I own the strategy, the team, and the execution, and I can carry the function through growth stages or a leadership transition.
Executive advisory
A candid, experienced thought partner for founders, CEOs, and CMOs working through the hard growth decisions. You get real opinions, not three options and a “good luck.”
Focused growth projects
A defined engagement to build a missing capability, diagnose a performance problem, or lead high-priority initiatives.
I have a habit of asking “why?” one more time, usually about the thing half the team is already wondering.More about me
Colleagues and clients
What people say after working with me
48people have recommended me on LinkedIn
Read the recommendations
Let’s start with a conversation
What’s getting in the way of growth?
A few good reasons to reach out
- You have a strong product, but growth is not keeping up.
- Channels that used to work are getting more expensive or delivering less.
- The team is constantly busy, but no one can say with confidence what is moving the business.
- Your marketing leader left, and you want to understand what needs to change before hiring the replacement.